Avril Lavigne Album Launch

Our task was to create hype for the launch of Avril Lavigne new Album. We created “W.T.H Is Your Talent?!” Facebook application and campaign for fans of Avril to showcase their talent(e.g singing Avril Lavigne songs, Performing as Avril, dancing etc.)

Talents were showcased through videos submitted via the Application. The public got to vote for their favorite videos. In total 5,574 number of votes were generated with the Grand Prize Winner receiving 950 votes. The application generated 6,729 number of new likes to the Sony Music Malaysia Facebook page.